Swedish retailers Ikea and H&M are teaming up to create an “ideas factory” on the high street that aims to seek out, mentor and promote designers and small-scale manufacturers in London.
Atelier 100, the first joint retail venture between the world’s largest furniture retailer and one of the largest global fashion chains will open in Hammersmith, west London, in May and is launching an open call on Thursday for creatives and producers based within 100km of the store to help stock its shelves.
