New Delhi: Indian Institute of Management-Ahmedabad (IIM-A) on Friday clarified that the institute is in the process of revamping its website and thus found the need to "refresh" its logo. In a statement, the IIM-A said, "The institute, in the process of revamping its website, found the need to refresh the logo. Evaluation, exploration, development of wordmark, development of brandmark were all kept in mind while coming up with the final design recommendations."
The existing logo adopted in 1961 includes a Sanskrit verse, 'Vidya viniyogadvikasa' meaning development through the distribution or application of knowledge. The institute also informed that while the logo will be changed such that it is "more amendable to communication in digital media", the legacy of the original logo would be retained.
