In recent years, the story told about London has been one of departure. Commentators talk about wealth leaving the capital, ambitious talent heading to rival hubs, and the city being in danger of losing the edge that once made it the natural place to build something big.
Lately, however, a different tone has started to appear online. People are celebrating London again, something the internet is calling ‘Londonmaxxing’. For founders, the sentiment is not new. London remains one of the world’s most attractive cities for ambitious people.
