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Euronews
Sonja Issel

IFA 2026: Looking beyond the smart home with Haier

Haier IFA Euronews Robots Europe

"The Future is Now" is the motto of this year's IFA. Chinese home appliance and consumer electronics group Haier has brought its own take on that theme to Berlin, under the slogan "Home of Intelligent Possibilities".

The company is using IFA 2026 to lay out its vision of intelligent living — a home where connected appliances and AI do not just assist, but anticipate.

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