It's been 93 years since Albert Einstein opened IFA (or the 'Great German Radio and Phonographic Exhibition', as it was then known) for what was the European trade show's sixth outing. Quick maths will tell you that the event is now in its 99th year, and it's come a long way since 242 attendees ogled technology for twelve whole days during the inaugural show.
In the first week of September, from Friday 1st to Tuesday 5th, many of the biggest names in consumer electronics – LG, Samsung, Hisense, TCL and Sennheiser, to name just a handful – will once again descend on the Messe Berlin exhibition centre to show off their latest and greatest wares. Brands who are not officially attached to IFA typically use the period to get in on the act of launching new products, too, so there will be plenty going on.
