It’s no secret that the UK has running fever right now. Everywhere you look - from your morning commute to your social feeds - there’s a sea of fresh-faced, lululemon-clad early risers logging their Strava and lacing up their trainers; a former hobby turned cultural currency.
And alongside the meteoric rise of run clubs and race-day content, marathon participation has hit an all-time high, particularly amongst women. Just look at the record-breaking 1.3 million sign-ups for the 2027 London Marathon - more than 179,000 of which came from women aged 20 to 29.
