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The Conversation
The Conversation
Environment
Wändi Bruine de Bruin, Director of Behavioral Science & Policy Initiative, Schaeffer Institute of Public Policy & Government Service, USC Price School of Public Policy, USC Dornsife College of Letters, Arts and Sciences

If you want Americans to pay attention to climate change, just call it climate change

Escalating the language might work in a rally, but the general public isn't as swayed by it, a new study show. Erik McGregor/LightRocket via Getty Images

You probably have been hearing phrases like “climate crisis,” “climate emergency” or “climate justice” more often lately as people try to get across the urgent risks and consequences of climate change. The danger is real, but is using this language actually persuasive?

It turns out that Americans are more familiar with – and more concerned about – climate change and global warming than they are about climate crisis, climate emergency or climate justice, according to a recent survey we conducted with a nationally representative sample of 5,137 Americans.

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