Beauty journalists - particularly this one, in this column - love to go off on little tangents. Show me an opportunity to romanticise a perfume or intellectualise a serum, and I'm right there.
Then again, sometimes a product is so straightforwardly good, there's no need to overegg the pudding. I'll get to my 1000+ words on facts alone. That's very much the case with Jones Road Your Skin Foundation Stick. It's flattering, hardworking and one of the best lightweight foundations I've tried in years.