If you try one product, make it this cheap and cheerful mascara that's 100% smudge-proof on hooded lids

An image of maybelline sky high tubes mascara next to an image of beauty editor Fiona McKim smiling in a green blazer.

Of course Maybelline launched its first tubing mascara this week and has managed to do it better than everyone else. Of course they did.

I say this with an air of inevitability because high street brands always seem to make the best mascaras. No idea why. Look inside any beauty editor's makeup bag (bear in mind, we get everything gratis) and you'll likely find a luxury foundation, unnecessarily expensive facial spritz and a cheap and cheerful mascara.