
When did eyebrows get so big? I don't mean physically (although I do see some gloriously fulsome arches around) I'm talking in the figurative, 'big player in the beauty business' sense.
The pursuit of a beautiful brow is nothing new and history brims with eyebrow shapes of note, from Brooke Shields back to Frida Kahlo. However, a decade-plus of rapid acceleration in interest has seen brands go from offering one or two eyebrow products to an arch-raising 11 (Maybelline) or 22 (Benefit) And I'd bet most of us don't really know which one will do what we need.