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TechRadar
TechRadar
Lance Ulanoff

If you think Apple is fumbling its AR/VR headset, you don't know Apple like I do

Apple AR/VR headset mockup

None of this makes sense. Apple builds elegant technology for the masses. It fixes whatever ails previous iterations of the thing, shows us all how it's done, and proceeds to dominate the market. That's the formula for everything from the iPod (RIP) to the AirPods. The rumored Apple AR/VR headset project, however, is apparently marching to the beat of a different drummer.

Every new report I read about the project depicts it as being in turmoil. The New York Times points to "rare dissent" among Apple's ranks regarding the supposed $3,000 headset. There are, it's being suggested in various reports, concerns about the price, the technology, and the market.

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