President Donald Trump has long been preoccupied by the trade deficit — the gap between what the U.S. sells to the rest of the world and what it buys from it. He recently declared the issue a national emergency and used trade deficit data to calculate so-called “reciprocal tariffs” targeting nearly 100 countries. Although those specific tariffs are now on pause, Trump’s concern with the trade deficit persists.
As an economist, I know there are two basic ways for a country to reduce a trade deficit: import less or export more. While Trump has focused on the former strategy, a more productive path may lie in the latter – especially by looking at untapped opportunities in rural America.
Economists have long studied the differences between rural and urban regions. But while research shows that urban areas tend to be more technologically advanced, fast-growing and economically dynamic, economists have historically paid less attention to how regional differences affect export performance.
