“If you’re going to make instruments in 100 years, you better be growing that supply chain, not barely maintaining it”: When the guitar world’s most prized woods are endangered, how can we ensure the future of tone?

Forest sustainability.

Developing the perfect guitar sound is a never-ending journey. From necks to pickups, guitarists dedicate hours to finding the ideal match. Increasingly, players are considering the production process as part of their journey.

Every guitar starts with its tonewood. Spruce, maple and cedar are among the 300 species instrument manufacturers desire due to their bright tones, versatility and exotic looks. For nearly 200 years the industry has used over 300 wood species from all over the world.