Chipotle Mexican Grill just brought back its popular and rather unique buy-one-get-one (BOGO) free meal promotion. For the second year, the chain offered this promotion for one hour on Friday, March 13, to celebrate a specific type of customer- those who are rocking tattoos. The “Tattoo BOGO” campaign was run from 3 to 4 PM local time at participating restaurants across the U.S. and Canada.
Chipotle confirmed that the deal simply requires customers to purchase one full-priced entrée and show a tattoo in person during the promotional hour. According to Newsweek, the official conditions required one tattoo-wearing customer for each free item.
