
People's opinion on subscription eCommerce is shapeshifting faster than Elon Musk's opinions of bitcoin (CRYPTO: BTC) - whipsawing between blatant optimism and outright disregard.
During the first COVID lockdown, subscription businesses witnessed unprecedented growth. From coffee to cars — nothing was off-limits, and subscriptions went from a revenue strategy to a movement. Thanks to the unlimited supply of recurring revenue adrenaline, investors' love for subscription businesses only grew by leaps and bounds. Then suddenly, the world woke up from its stupor.