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Motor1
Motor1
Sport
Jeff Perez

'If You Go Too Digital, You Lose The Connection:' Mini Won't Get Rid Of Buttons

Mini BMW Group Motor1

the breakdown

  • Customer demand is pushing a return of tactile controls in vehicles.
  • BMW Group and Mini will balance digital and physical interfaces, using screens alongside buttons.
  • Mini’s plans to improve its OLED display while preserving the brand’s analog character.
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