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Kiplinger
Kiplinger
Business
Dan Burrows

If You'd Put $1,000 Into Target Stock 20 Years Ago, Here's What You'd Have Today

The outside of a Target store in Manhattan on a rainy day.

Target (TGT) is one of the oldest and most iconic brands in American retail, but shares in the national discount chain have been a bad buy-and-hold bet for ages.

The big-box chain that came to define the concept of "cheap chic" traces its roots to a single family-owned department store in the early days of the 20th century. Six decades later, a rapidly expanding middle class in the midst of the baby boom drove consumer demand for one-stop shopping at value prices. It's no coincidence that Target shifted to a discount format at the same time that Walmart (WMT) and K-Mart entered the market.

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