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Brigid Delaney

If the only voice I hear for a week is Joe Rogan’s, what sort of person will I become?

Joe Rogan Dave Smith Spotify

‘After listening to nothing but Joe Rogan, his cadence is starting to creep into my speech.’ — ‘Joe Rogan is super sticky. Listeners are with him for three hours at a stretch. They get to really know him and value his opinions. This is a type of power in the media we’ve not seen for a very long time.’ Photograph: Dado Ruvić/Reuters

When I think of Joe Rogan, a range of unpalatable things spring to mind: supplements, MMA, Jordan Peterson, pro wrestling, cannabis … and now vaccine misinformation. Rogan is also the most successful podcaster on Earth with around 11 million listeners per episode.

What is his appeal?

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