Common wisdom holds that you never get a second chance to make a first impression. And while a smart person might gather the facts over time and let those color their opinions appropriately, that first impression will still probably take up mental real estate, whether you want it to or not.
Take, for example, the brand new Kawasaki NAV 4e.
Down to a person, everyone I know who's seen this thing has asked me about Kawasaki's new golf cart. To which I, since I attended the official launch for this vehicle, have responded that "Kawasaki stresses that it isn't a golf cart." And have then told them that Kawasaki's official website for this vehicle is located at notagolfcart.com.
