So, you're in the market for a new graphics card. Yay! You've headed over to your favorite retailer's website and looked at the options. Damn! They're expensive! Apart from voting with your wallet or purse, what can be done about it? Nvidia and AMD aren’t charities. Their prices are high because they can get away with it. In the corporate world, altruism doesn’t extend far beyond the coffers of shareholders.
Screw paying $2,000/£2,000/AU$3,500 for a high-end graphics card. Admittedly, there are supply and demand factors at work contributing to those high prices. There's the RTX 4090 ban in China for starters, and Nvidia's shifted focus towards high margin AI and enterprise products over low margin consumer ones. It's hard to see that changing anytime soon.
