Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Comment
John Naughton

If Scarlett Johansson can’t bring the AI firms to heel, what hope for the rest of us?

Scarlett Johansson  at Cannes being photographed by a crowd of photographers
Scarlett Johansson had previously declined OpenAI’s approach to voice its software Photograph: Valéry Hache/Getty

On Monday 13 May, OpenAI livestreamed an event to launch a fancy new product – a large language model (LLM) dubbed GPT-4o – that the company’s chief technology officer, Mira Murati, claimed to be more user-friendly and faster than boring ol’ ChatGPT. It was also more versatile, and multimodal, which is tech-speak for being able to interact in voice, text and vision. Key features of the new model, we were told, were that you could interrupt it in mid-sentence, that it had very low latency (delay in responding) and that it was sensitive to the user’s emotions.

Viewers were then treated to the customary toe-curling spectacle of “Mark and Barret”, a brace of tech bros straight out of central casting, interacting with the machine. First off, Mark confessed to being nervous, so the machine helped him to do some breathing exercises to calm his nerves. Then Barret wrote a simple equation on a piece of paper and the machine showed him how to find the value of X, after which he showed it a piece of computer code and the machine was able to deal with that too.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.