A new year rolls around, and a chorus of people band together to give sobriety a go—that is, for the month of January. Dry January, the month some people abstain from drinking as part of a New Year’s ritual, has grown in popularity since the term was first coined about a decade ago.
About 35% of legal aged adults in the U.S. participated in Dry January in 2022, an uptick from the 21% in 2019, according to CGA, which provides data on the food and drink industries.
