Get all your news in one place.
100's of premium titles.
One app.
Start reading
Creative Bloq
Creative Bloq
Technology
Daniel John

If Apple silicone is this impressive, is it any wonder people aren't upgrading their MacBooks?

MacBook Pro M5 Max.

Remember when Apple came under fire for allegedly throttling the performance of older iPhones in order to preserve battery life? Well, judging by recent reports about the MacBook, planned obsolescence is very much a thing of the past – and sales are suffering as a result.

According to Forbes, new analysis has shown that Mac lifecycles are growing, with fewer users choosing to upgrade with each successive generation. Indeed, many are still rocking 2020's original M1 generation MacBook Air, suggesting that six years later, even the first M1 chip is far from obsolete.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.