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Tom’s Guide
Tom’s Guide
Technology
Josh Render

If AI is going to take off on phones, here’s what needs to happen

Galaxy AI vs Apple Intelligence.

AI development has sped up dramatically in recent months, especially when it comes to smartphones. However, it feels like the big players (Apple, Google and Samsung, I'm looking at you) are making a major mistake when it comes to actually selling AI to customers.

If you have been following the news then you might have noticed that Samsung and Apple plan to add subscriptions to their AI systems in the future. While we don't know what features will actually be withheld, or perhaps added, it isn't a great look from the outside. I don't think it will help to push sales of the new phones due to several reasons, mainly the added cost, and I think it shows that companies are focusing on the wrong place. 

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