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Fortune
Fortune
Diane Brady

Identic AI: Who owns your digital self?

(Credit: Getty Images)

Good morning.

2025 is likely to be the year when many of us will start using autonomous AI agents that act independently, consuming information and performing tasks on our behalf. What makes these agents effective is us: our unique data, prompts, and personalities that create a “digital self” that advises and acts on behalf of you, its human counterpart. AI agents’ power will come from what we allow them to know about us—from personal medical data to job training.

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