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Creative Bloq
Creative Bloq
Technology
Beth Nicholls

I'd still buy the Pokémon X Polaroid cameras, but I think the designs had potential to be so much better

Polaroid Pokémon The Pokémon Company
Pokémon X Polaroid.

Listen, I have to vent about something, and it pains me as a lifelong Pokémon fan. We've been spoilt with big brand collaborations left, right and centre this year to celebrate Pokémon's 30th Anniversary.

There have been huge successes like the Pokémon X Natural History Museum collab, which made sense with a focus on fossil Pokémon. The luxury Pokémon X Secretlab collab also seemed on-brand (the franchise has roots in gaming, of course).

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