iContact has been in the email marketing software business since 2003, co-founded by Ryan Allis and Aaron Houghton while both were students at the University of North Carolina at Chapel Hill. The platform was built with a focus on making email marketing accessible to small businesses, a mission it has preserved even through multiple ownership changes.
Vocus acquired it in February 2012 for $169 million; following a 2014 merger with Cision, the combined company sold iContact to j2 Global for $49 million in January 2019. It now operates under the J2 Martech Corp umbrella and serves thousands of customers worldwide, including Habitat for Humanity and NASA.
