He brought tears to households across the country when he made his iconic TV debut on John Lewis' Christmas advert back in 2016, but trampolining dog Biff has sadly died aged 12.
The boxer, who played Buster in the adorable advert six years ago, was considered one of the best characters ever over the years of John Lewis' festive ads.
Following the simple story of a devoted father setting up his daughter's trampoline in time for Christmas Day, Buster watches entranced as an assortment of animals climb out of the bushes to get onto the trampoline.