This winter will see the confluence of two things Kolkata is famous for as a legendary city sweetshop plans to celebrate its 100 years with a literary festival.
Jugal’s was founded by Jugal Kishore Ghosh in 1923 in Sealdah and the festival is the idea of his granddaughter Lahana Ghosh, who aims to use the event to glorify the sweet maker in order to make their profession more inclusive and appealing.
“The mishti (sweet) industry is largely male-dominated. We have next to negligible female representation. One of my primary goals is to make the industry inclusive. To achieve this, we might need to break a few traditions and customs but I think it is the right time,” says Lahana, who assists her father, Krishna Kali Ghosh, in running the shop as its finance and operations manager.
