Price comparison website Go.Compare has undergone a stylish rebrand, enforcing the company's reliable yet playful identity. The creative new look puts mascot Gio Compario (yes, he has a name) at the heart of its design, bringing a welcome sense of character to the somewhat sterile insurance field.
While there's divided opinion around whether brand mascots are still relevant, Go.Compare's rebrand proves that mascots can reinforce a brand's image for the better. With a fresh marketing tone carried by a warm, bespoke typography, the rebrand embodies trust, comfort and inclusivity.
