The Jockey Club has appealed to a younger generation of fans ahead of the Cheltenham Festival after debuting a remixed anthem for its flagship event.
Club artist and producer DJ Cuddles has helped to create the dance track, reimagining the famous Cheltenham Roar in the form of an 'electronic melody'. And organisers are hoping the new-age sound will help 'inspire a new generation of racegoers' ahead of this year's Festival, which gets underway on Tuesday (March 14).
'Roar-Remix' also features other sounds from race day, including the crowds and cheers of what is routinely one of the biggest crowds in horse racing. Commentary from well-known Cheltenham races can also be heard peppered throughout the tune, which is accompanied by a video of DJ Cuddles working on the track to visuals of famous results.
