Jonathan Ward’s ICON began as a cult backstreet workshop re-making iconic 1970s 4x4s for an appreciative audience of fashionable LA types. Models like the ICON Dog, FJ and BR took the Jeep, Toyota Land Cruiser and Ford Bronco and gave them elaborate overhauls, customising every conceivable detail. While the company’s Derelict line restores and patinates even more unlikely classics, from 1950s Americana to vintage Rolls-Royces, even electrifying models like a classic Fiat Giardiniera, there’s also the Reformer Series.
