From Saturday, October 8, Iceland is to sell the 4 Litre Tower Air Fryer for a discounted price of £35 – the best price on the market by £20 - in a bid to help more households join the latest cost-effective cooking revolution and save hundreds of pounds on their energy bills.
The family-friendly sized air fryers will be available in Iceland and The Food Warehouse stores, as well as online at Iceland.co.uk. Utilita’s High Street Energy Hubs will also have them available to buy at the same price from October 28.
Households reliant on oven cooking could save up to £426 per year by switching to more energy-efficient cooking methods, according to new research by energy supplier Utilita.
By switching to an air fryer it would cost just 16p to cook one of Iceland’s most popular products - the Crispy Chicken Breast Fillet Strips, compared to £1.05 in a traditional electric oven. The time would also be halved from 25 mins to around 12 minutes.
A Sunday roast can see energy-costs reduced by 80%. Cooking for 1 hour 30 mins in an electric oven will see your Sunday dinner cost an additional £3.78 in energy but popped in an air fryer for less than an hour (50 mins) will see a cost of just 65p.
Iceland’s Managing Director, Richard Walker, said: “Our customers are now entering into extremely worrying times. We’ve seen energy bills skyrocket and we need to do what we can to help people keep hot meals on their tables. By providing the cheapest family-sized air fryer on the market and introducing a number of deals on air fryer friendly products, we hope this helps towards reducing their energy bills this winter.”
Utilita’s Sustainability Lead, Archie Lasseter said: “As experts in energy efficiency, at Utilita we know that advice is only helpful for consumers if the return on their time or financial investment is explained. For that reason, we have calculated that the £35 air fryer will pay for itself within 67 days of avoiding the oven.
“Our research around the cost to cook, including the list of appliances, has not only taken the UK by storm, but it’s also been featured across media in Europe and Australia. Since the launch there hasn’t been a day when the benefits of cooking using an air fryer or microwave hasn’t been in the news, which is really encouraging.”
