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Daily Mirror
Daily Mirror
National
Sara Odeen-Isbister

Iceland becomes the first supermarket to cut prices depending how old you are

Supermarket chain Iceland is set to launch a new discount where shoppers can bag 10% off whatever they spend - but they must be over 60 to qualify and it's only in place on Tuesdays.

Every Tuesday from May 24, anyone aged 60 or over will be able to claim the offer in-store at branches of Iceland and The Food Warehouse by showing a proof of age.

There is no minimum spend and the discount applies across all products and ranges.

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