Iceland has launched a scheme to help pensioners tackle rising food prices adding £500 a year to their shopping bills.
The supermarket's ‘Summer Cheer’ campaign will allow eligible residents in 17 parts of the country to claim a £30 voucher for food and other essentials.
But the offer is set to end this week, so eligible pensioners will only have until this Friday, September 16, to claim the voucher.
To qualify for the voucher, you must be a resident over 60 who is living independently or with a carer, and who relies solely on a state pension or benefits.
Eligible residents can use their £30 voucher alongside Iceland's existing Tuesday discount - which gives pensioners a further 10% off their shops in order to help their money go further.
The campaign is running across 17 areas nationwide with the highest proportion of poorer pensioners:
- Glasgow
- Strathclyde
- Greater Manchester
- Liverpool
- Wirral
- Newcastle North
- Sunderland
- Birmingham
- West Midlands
- Glamorgan
- Newport
- North Wales
- Lambeth
- Croyden
Richard Walker, managing director of Iceland Foods, said: "Since the launch of the partnership last Christmas, the cost of living crisis has taken hold of the UK, and now more than ever, people are struggling to access the food they need.
"No one should ever have to worry about how they are going to eat or drink, and we hope that the support we can offer across the UK will help pensioners access and enjoy a worry free meal during this time."
Eligible pensioners can call the Summer Cheer hotline on 0800 098 7877 to request the voucher. The telephone line will be open from 9am to 5pm, Monday to Friday.
But what happens if you miss the deadline, or are not eligible to benefit from the scheme?
Luckily, there's another way to get £10 off your shop, as Topcashback is also giving shoppers £10 in cashback when new users spend £35 or more on an online shop.
The new offer comes as PA have reported an average increase of £571 to shopping bills in comparison to last year.
Shopping bills have gone up by £571 since last year, according to research firm Kantar yesterday.
Kantar said food prices have risen by 12.4% on average over the past 12 months.
This means that the average weekly food shop now costs £5,181 a year - up £571 from £4,610 just 12 months ago.
Essential items which have seen huge rises include milk which has gone up 31%, butter 25% and dog food 29%.
Additionally, sales of the very cheapest own-label value products are up by 33% on a year ago, with almost one in four baskets containing these.
