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Daily Mirror
Daily Mirror
World
Benjamin Lynch & Shane Jarvis

Iceland supermarket locked in legal battle with the Nordic country over its name trademark

Iceland supermarket is in a battle with the country of the same name over a dispute about its trademark.

The supermarket, founded in 1970, has been trying to trademark its name for several decades but has faced resistance from the nation that has been independent since 1944.

The state is concerned it wouldn't be able to call some of the products it makes 'Icelandic', if the shop giant wins its legal battle, according to Wales Online.

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