Iceland Foods has revealed it has already passed its target to redistribute three million meals to local communities instead of dumping unsold products into landfill. The supermarket chain says it has given out over 3.5 million meals since January 2022 to beat its target of redistributing three million meals by the end of the financial year, while it has also reached the milestone of redistributing one million meals in partnership with food sharing app Olio.
Iceland says that in the two weeks over Christmas, it redistributed over 100 tonnes of food, equivalent to over 250,000 meals. It said it does not send any unsold food to landfill sites but instead aims to put to good use in the community.
Since July 2022, Iceland has accelerated its efforts to fight food waste with the help of food sharing app Olio. In total so far, Iceland has saved up to 1,518 tonnes worth of food – weighing the equivalent to seven blue whales or 125 double-decker buses - and is on track to redistribute over four million meals to local communities by the end of the financial year.
