Iceland shoppers are eager to snap up an "unreal" new savoury snack after spotting it online.
The popular supermarket chain boasts more than 950 stores across the country, as well as a multi-award-winning online shopping service. The retailer is known and loved for its extensive range of frozen food, as well as its regular releases of new products.
Like many stores, Iceland's items are frequently shared on social media and, recently, one of its new products caused a stir on Instagram. Hit food account @newfoodsuk has amassed a loyal following of more than 274K, thanks to its regular updates on all the latest food releases spotted in stores up and down the country.
