Iceland shoppers have praised ice cream products being sold by the retailer, with one claiming that one "tastes like McDonald's milkshake".
Iceland sells tubs of Ambrosia and Angel Delight ice cream, modelled after the popular UK desserts.
The former is a custard pudding while the latter is a range of flavoured powders that are meant to be mixed with milk to create a mousse-like dessert.
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One customer who spotted the tubs of ice cream at their local Iceland store was quick to take to Facebook to share the news with other shoppers.
Posting on the Extreme Couponing and Bargains UK Facebook group, they wrote: "I'm probably late to the party but... these are amazing! 2 for £5 in Iceland. They're 800ml so bigger than Häagen Dazs size.
"They mess with your mind as they taste exactly like they're meant too! I will be telling my kids they're 'spicy'. These are mine!"
It wasn't long before hundreds of fellow shoppers were liking the post and sharing their own thoughts on the dessert-flavoured ice cream products.
One satisfied customer revealed: "The angel delight one is amazing! Tastes like McDonald’s strawberry milkshake I ate a full tub in one sitting."
"I absolutely need to try these," commented a second.
A third questioned: "Why is this not in my chonky belly right now?"
"Mmm angel delight one sounds nice," said a fourth.
Another shared: "You have changed my life! I need these!"
Not every member of the Facebook group was sold on the idea of Ambrosia and Angel Delight-flavoured ice cream, however.
One stated: "I love Angel delight and ambrosia custard but didn’t think they tasted like either of them. Not sure if it’s a texture thing."
A second wrote: "I thought the custard one was so sweet. Absolutely love the Mr Kipling ones tho"
A third echoed: "I thought the Ambrosia one was just a vanilla ice cream made to look more yellow. Never tried the Angel Delight one."