Iceland shoppers have been divided by a new ‘crazy’ ice cream flavour after spotting it online.
The popular supermarket has more than 950 stores across the country, as well as an award-winning online shop. Known for its vast range of frozen food and regular releases of new products, fans were unsure about the new product.
Like many retailers, Iceland’s new products are often shared on social media. Recently, one of its new foods caused a stir on the @newfoodsuk Instagram.