Imagine finishing gathering everything you need for your Sunday roast this week, and getting to the till only to be told it’s your lucky day and you don’t need to pay for it. Well, for some Greater Manchester shoppers, that was their reality when they got to the checkouts in Iceland yesterday.
Iceland and The Food Warehouse have this week launched a new initiative, which allows shop staff to giveaway an Aunt Bessie’s roast bundle at random. The scheme started on Monday, February 13 - and has already seen six families receive a free roast dinner.
Six customers who shopped at the Prestwich branch of the frozen food retailer had their ‘day made’ with the ‘amazing surprise’ which could come as a lifeline for some families as the cost of living crisis continues to see customers struggle to put food on the table each week.:
