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Birmingham Post
Birmingham Post
Business
Owen Hughes Business correspondent

Iceland posts loss but says lower prices than Tesco and Asda will attract cash strapped shoppers

Frozen food giant Iceland fell to a pre-tax loss of £4.1m last year - compared with a profit of £73.1 million in the previous year - as sales and market share dropped.

Sales fell 4.3% to £3.55bn while its market share went from 2.4% to 2.3% in the 12 months up to March 25. This reflected the contraction of the online grocery market, in which Iceland achieved a strong position during the pandemic.

The Deeside headquartred company opened 19 new stores but closed 21 over this period while staff numbers - which had been boosted over the pandemic - fell by around 1,400 to 28,850. In its outlook for the current financial year the company said it had seen year-on-year sales growth in the 12 weeks to June 18.

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