Iceland has ramped up its range of cost of living initiatives with a new partnership that will see it provide families on a low income with a free freezer.
The frozen foods supermarket has teamed up with electrical retailer Currys and food brand Birds Eye in a bid to help those who are affected by rising prices.
Beginning from next month, the supermarket chain and Currys will begin a trial that will see a small number of households provided with a freezer completely free of charge.
