Iceland customers can now buy pigs in blankets all year round, as well as Double Cheeseburger Kebabs, Chicken Tikka Lasagne topped with Bombay potatoes, Hunter’s Chicken Waffle Fries and Lasagne Filled Yorkshire Puddings.
The new Iceland and Twisted team up also includes Meat Feast Pasta with BBQ Sauce.
Oliver Gilding, Trading Manager, Exclusive Brands at Iceland said: “Twisted, brings a fresh and unique approach to cooking and we can’t wait to introduce some of their recipes exclusively to Iceland customers. We’re on board with throwing the rule book out the window and getting creative in the kitchen because as Twisted say... ‘unserious food tastes seriously good’. This latest partnership is key to our strategy of developing fun and innovative products that we know our customers will love and we can’t wait for everyone to try them.
“We have spent months tasting and developing different dishes with the Twisted social team, and have planned everything right down to the last detail from the ingredients used to the presentation and packaging. I am very proud of the range we have developed and I can't wait for our customers to try the range of delicious tasting products.”
Tom Jackson, Twisted Co-Creator and Creative Director said: “Not only are Iceland an iconic British retailer with an unrivalled approachability - always putting the consumer first - they have a bold, progressive vision and a creative edge that aligns perfectly with Twisted’s values. I can’t imagine a more fitting partner with whom to release our first-ever range of products for retail. We can't wait to get our exciting, innovative products in the freezers for Iceland shoppers and Twisted fans alike to cop a taste and, most importantly, have lots of fun.”
The full Twisted range includes:
- Hunter’s Chicken Waffle Fries (£4.00, 400g)
- Lasagne Filled Yorkshire Pudding (£4.00, 370g)
- Chicken Tikka Lasagne topped with Bombay Potatoes (£4.00, 400g)
- Meat Feast Pasta with BBQ Sauce (£4.00, 450g)
Available two for £10.00:
- 2 XXL Double Cheeseburger Kebabs (£6.00, 480g)
- 2 XXL Footlong Pigs in Blankets (£6.00, 600g)
Shoppers can get their hands on the range online from March 26 at www.iceland.co.uk and in-store at Iceland and The Food Warehouse from March 27.
