Iceland supermarket is reducing the thresholds for its free delivery services in stores and online to combat the rising cost of living. The frozen food retailer will lower the minimum order value for its online free next day delivery service from £40 to £35.
As well as this, Iceland will reduce the minimum order value for shoppers using its in-store home delivery service from £25 to £20. These measures will be trialled nationwide for a period of four weeks and customer feedback will be monitored to ensure the changes have helped shoppers.
Richard Walker, Managing Director at Iceland, said: “The entire nation is feeling the pinch at the moment and the cost of living crisis is forcing some families to make difficult decisions in order to make ends meet. Our aim is to mitigate this as much as possible for shoppers on significantly reduced grocery shopping budgets by reducing the thresholds of our free delivery services in stores and online, meaning they won’t need to pay for fuel in order to get the groceries they need, or worry about paying delivery charges.”
