Iceland is helping shoppers beat soaring food prices during the cost of living crisis by announcing the launch of a new range of cheaper everyday essentials.
Available in Iceland and The Food Warehouse stores now, the frozen supermarket giant's new range promises to help shoppers keep their grocery bills down with prices starting at just 69p.
The affordable new range will include a variety of grocery list essentials, including fruit, butter, crumpets, eggs, oil, sausages and much more. It comes just as families and households across the country have been battling rising prices across food, energy bills and petrol due to rising inflation levels.
Shoppers have been hit with even higher prices at the supermarket, as the latest figures from Kantar found that the UK's grocery price inflation has soared to a record high of 11.6%. It means that Iceland's affordable new range has come right at the moment when the average annual grocery bills are set to increase by a whopping £533.
The supermarket chain's affordable new range will allow shoppers to pick up everyday essentials at affordable prices, such as Lathum’s Loaves Medium Sliced White Bread (69p, 800g), Warburton’s Crumpets (85p, 6pk) and Easy Peelers (£1.00, 500g).
And for those who have been struggling with the soaring cost of Lurpak butter, there is Iceland's own-branded 'dupe' Dairypak. Priced at £2 for a 500g tub, the supermarket's own version is a much cheaper alternative to the Danish-owned brand which made headlines for costing up to £9 in some stores.
Morning meal times can also be more affordable with the supermarket's fry-up essentials which includes the Spring Vale Pork Sausages (£1.00, 400g), Oakpark Smoked Back Bacon (£1.00, 5 rashers) and Iceland Mixed Weight Free Range Eggs (£1.00, 6pk).
Parents can also fill their little ones packed lunch for less now the kids are back at school, as the supermarket's range includes Deli Co Cooked Ham (£1.00, 90g) and Iceland Mild White Cheddar (£1.50, 220g) which can be used for the simple, but classic, ham and cheese sandwich.
The affordable new range is the latest incentive to be offered by the frozen foods giant to help shoppers during the cost of living crisis. These include a £1 price freeze on products from its value frozen range, a 10% discount for over 60s on Tuesdays and a £30 voucher for pensioners.
Last week The Daily Record reported how the supermarket chain had also launched an interest-free loan scheme to with ethical lender Fair For You to help customers with their food shop.
The supermarket’s new value range includes:
- Oakpark Rasher Smoked Back Bacon (£1.00, 5pk)
- Oakpark Rasher Unsmoked Back Bacon (£1.00, 5pk)
- Lathum’s Loaves Medium Sliced White Bread (69p, 800g)
- Hoppers Lemon Tarts (79p, 4pk)
- Memory Lane Raspberry Sponge Cake (£1.25 245g)
- Memory Lane Coconut Sponge Cake (£1.25, 245g)
- Apple Rounds (89p, 6pk)
- Cool Cones (79p, 5pk)
- Brompton House Mini Chocolate Brownie (£1.00, 150g)
- Brompton House Mini Chocolate Chip Muffins (£1.00, 150g)
- Welsh Pantry Sausage Rolls (£1.00, 4pk)
- Peters Jumbo Sausage Roll (£1.00, 1pack)
- Peters Chicken Pasty (£1.00, 1pack)
- Peters Cheese & Onion Pasty (£1.00, 1pack)
- Peters Traditional Pasty (£1.00, 1pack)
- Peters Corned Beef Pasty (£1.00, 1pack)
- Peters Minced Beef & Onion Pie (£1.00, 1pack)
- Peters Steak & Kidney Pie (£1.00, 1pack)
- Island Delight Vegetable Pattie (£1.00, 140g)
- Island Delight Lamb Pattie (£1.00, 140g)
- Island Delight Jerk Chicken Pattie (£1.00, 140g)
- Island Delight Jerk Beef Pattie (£1.00, 140g)
- Island Delight Salt Fish Pattie (£1.00, 140g)
- Spring Vale Pork Sausages (£1.00, 400g)
- Dairylea Cheese Strips (£1.00, 4pk)
- Iceland Mature White Cheddar (£1.50, 220g)
- Iceland Mature Coloured Cheddar (£1.50, 220g)
- Iceland Mild White Cheddar (£1.50, 220g)
- Iceland Mild Coloured Cheddar (£1.50, 220g)
- Deli Co Honey Roast Ham (£1.00, 90g)
- Deli Co Cooked Ham (£1.00, 90g)
- Deli Co Breaded Ham (£1.00, 90g)
- German Salami (£1.00, 80g)
- Danish Salami (£1.00, 80g)
- Chorizo (£1.00, 80g)
- Milano Salami (£1.00, 70g)
- Chicken Skewer (£2.00, 150g)
- Serrano Ham (£2.00, 80g)
- 10 Frankfurters (£1.00, 10pk)
- Smoked Pork Sausage (£1.00, 400g)
- Ice Chocolate Mousse (£1.00, 6pk)
- SMV Strawberry Mousse (£1.00, 6pk)
- Iceland 6 Free Range eggs Mixed Weight (£1.00, 6pk)
- Free Rapeseed Oil (£1.00, 500g)
- Dairypak (£2.00, 500g)
- Just Like Butter (£1.00, 500g)
- Beef Trim Pack (£2.00, 400g)
- Pork Trim Pack (£2.00, 500g)
- Lamb Trim Pack (£2.00, 400g)
- Warburtons Crumpets (85p, 6pk)
- Apples (£1.00, 6pk)
- Easy Peelers (£1.00, 500g)
- Iceland Coleslaw (£1.00, 375g)
You can shop Iceland's new value range online and in Iceland and The Food Warehouse stores now.
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