Iceland is helping shoppers beat soaring food prices during the cost of living crisis by announcing the launch of a new range of cheaper everyday essentials.
Available in Iceland and The Food Warehouse stores now, the frozen supermarket giant's new range promises to help shoppers keep their grocery bills down with prices starting at just 69p.
The affordable new range will include a variety of grocery list essentials, including fruit, butter, crumpets, eggs, oil, sausages and much more. It comes just as families and households across the country have been battling rising prices across food, energy bills and petrol due to rising inflation levels.
