Iceland and The Food Warehouse have partnered with Aunt Bessie’s to give away free roast dinners to customers in store and online from Monday, February 13 until Friday, February 17. Customers who go to purchase the £12 Aunt Bessie’s roast bundle at either the tills or online checkout could be randomly selected to get it for free.
All customers need to do is head to the checkout with the Aunt Bessie’s deal bundle, which includes one meat joint and three sides or desserts, to be in with the chance of getting it for free. Customers who have purchased the Aunt Bessie's deal online will find out on Random Acts of Kindness Day (Friday) if they are receiving the money back as a refund.
Customers at an Iceland store in Prestwich were some of the first to be randomly selected to win the bundle.
Chelsea Burgess, 30, said: “It’s nice to know that people were looking out for us today. It was totally unexpected, we only popped out for a few bits.” June Burrows, 52, said: “It was such a nice surprise! This’ll make a lovely meal for me and the kids – I can’t wait.”
Jamilah Choudhary, 57, said: “This’ll put a smile on all my family’s faces today – thank you, Iceland!”
An Iceland Spokesperson said: “Random Acts of Kindness Day is such a great way to celebrate our communities, but we want to extend our ‘random roasts of kindness’ for a little longer than one day. We are proud of the fantastic store staff who really know our customers best; it makes sense to leave the giveaways to them. We hope this puts a smile across a lot of faces.”
The initiative has been put in place after research revealed that over half of Brits plan on either reducing the number of hot dinners they eat or cutting them out completely due to cost of living. TV nutritionist, Dale Pinnock, recently partnered with Iceland as part of the supermarket’s mission to Save Hot Dinners, revealing the science behind eating a hot meal and the importance they have to everyday lives.
Research has revealed that over 46% of Brits said they were planning on cutting out one to three hot meals for week.[1] Dale said: “Hot dinners are fundamental to a healthier life for a number of key reasons. For example, many nutrients become much more available to the body once cooked, whereas cold food slows digestion down which can cause gut-related problems and can have a negative impact on your immune system during colder months. Very cold foods can send shock waves throughout the nervous system so during colder months our bodies prefer the food we eat to be warm, which is a great way to elevate core body temperature and keep warm.”
The Aunt Bessie’s £12.00 bundle includes:
Buy any 1 Joint:
- Aunt Bessie’s Chicken Crown with Bacon (£8.00, 850g)
- Aunt Bessie’s Turkey Joint with Bacon (£8.00, 700g)
- Aunt Bessie’s Honey Glazed Gammon Joint (£8.00, 1kg)
- Aunt Bessie’s Crackling Pork Leg Joint (£8.00, 1kg)
Buy any 3 Sides or Desserts:
- Aunt Bessie’s Crispy and Fluffy Roasties (£2.00, 600g)
- Aunt Bessie’s Honey Roast Parsnips (£2.50, 500g)
- Aunt Bessie’s Mashed Potatoes (£2.25, 650g)
- Aunt Bessie’s Carrot and Swede Mash (£2.50, 500g)
- Aunt Bessie’s Cauliflower Cheese (£2.65, 380g)
- Aunt Bessie’s 12 Golden Yorkshire Puddings (£2.00, 12pk)
- Aunt Bessie’s 12 Sage & Onion Stuffing Balls (£2.00, 12pk)
- Aunt Bessie’s Apple Crumble (£1.75, 500g)
- Aunt Bessie’s Bramley Apple Pie (£1.75, 550g)
- Aunt Bessie’s Sticky Toffee Pudding (£1.75, 300g)
- Aunt Bessie’s Jam Roly Poly (£1.75, 300g)
