Iceland is helping cash-strapped shoppers get in their Christmas dinner for less by freezing the prices across its own-brand turkeys ahead of the festive period.
The new pledge from the supermarket comes amid ongoing supply issues which has seen the price of the Christmas dinner staple rise at other supermarkets following an outbreak of the avian flu.
Frozen turkey prices have risen by 32% this festive season as the UK continues to experience one of the worst cases of bird flu to date, with more than a third of free-range Christmas turkeys dying.
