Iceland customers have declared one type of own-brand chips the "nicest ever" with many saying they get great results when cooking the product in the air fryer.
The supermarket is well known for its popular branded products, with customers often keen to snap up everything from baked goods to pizza and desserts. Iceland also has its own ranges of many items.
Iceland often promotes its goods on social media, and on Sunday the retailer did just that by sharing its variety of own-brand chips on Instagram.
