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Evening Standard

World

William Mata

Iceland drops advertising slogan 'that's why mums go to Iceland' with Josie Gibson advert

Josie Gibson Iceland Richard Walker

It’s no longer just mums who go to Iceland, according to the supermarket’s new slogan, which has opened the shopping experience up to everyone.

“That’s why we go to Iceland” is the new tagline to replace, “That’s why mums go to Iceland”, with the word “mums” used in its original incarnation of the slogan in 1970s adverts.

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Chile's president makes first state visit to Bolivia in 71 years as region shifts right

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The Independent UK

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The Independent UK

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The Times of India

One subscription that gives you access to news from hundreds of sites

Already a member? Sign in here

The 'Russian Plague' Is Potentially Connected to a Kremlin 'Bioweapons Program', Expert Claims

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